Landing page is the most important part of a website the conversion of landing page is only depends on how it is optimized for user. Here the word optimization means for user that how you satisfying the user.
Below there are mentioned 7 landing page optimization techniques which will help you to make your website for user.
1. Good Heading: Make your heading a better one it should reflect page's content. It should be specific and long enough but not so long that visitor click off the page.
2. Page Speed: Page speed matter if any page taking too much time then make it faster to load other wise visitor will not wait to load your page and click off it. Check page speed on different devices i. e. on desktop and mobile etc.
3. Testing: Always try to do testing of your website's functionality to make sure that everything is working fine.
4. Credibility: Add some honest testimonials and trust badge to your website. And make sure that your terms and conditions should be in layman's term. Do not overstate any service or product.
5. Too Much Information Is Not Required: Make your form easy to fill and easy to find.
6. Easily Specify You Offers: Multiple offers make customers confusing so remain specific offer in specific category and make call to action simple easy to find and understand.
7. Too Much Text: Too much text is confusing for customers so use bullet points, bold text and highlight most important points of services or products.
Source: http://www.quicksprout.com/2014/07/11/7-landing-page-flaws-that-kill-your-conversions-and-how-to-fix-them
Below there are mentioned 7 landing page optimization techniques which will help you to make your website for user.
1. Good Heading: Make your heading a better one it should reflect page's content. It should be specific and long enough but not so long that visitor click off the page.
2. Page Speed: Page speed matter if any page taking too much time then make it faster to load other wise visitor will not wait to load your page and click off it. Check page speed on different devices i. e. on desktop and mobile etc.
3. Testing: Always try to do testing of your website's functionality to make sure that everything is working fine.
4. Credibility: Add some honest testimonials and trust badge to your website. And make sure that your terms and conditions should be in layman's term. Do not overstate any service or product.
5. Too Much Information Is Not Required: Make your form easy to fill and easy to find.
6. Easily Specify You Offers: Multiple offers make customers confusing so remain specific offer in specific category and make call to action simple easy to find and understand.
7. Too Much Text: Too much text is confusing for customers so use bullet points, bold text and highlight most important points of services or products.
Source: http://www.quicksprout.com/2014/07/11/7-landing-page-flaws-that-kill-your-conversions-and-how-to-fix-them
